With great abilities comes great responsibility. Representing major brands and driving their market share is the product of careful planning and precise execution. Major corporations understand the value of reaching out to the target customers through multiple channels in order to maximize contact and remain competitive. As always, brand recognition is the result of constant exposure to a product of service through a mass media outlet. These outlets include TV advertisements, roadside billboards, and social media campaigns. This type of exposure allows a brand name to reach a mass audience to develop itself into a household name. Of course, this marketing arm also requires a large upfront cost to the corporation, as well as no accurate gauge of the return on investment. Companies cannot get an exact conversion rate of customers reached versus the amount acquired. In order to attain this exact figure, companies must reach out to their target audience more directly. With actual contact between business and consumer, companies may now understand what type of return they will have on investment. This direct approach most commonly will be outsourced to designed specialists in the space of acquisition, such as MHG Consulting. Acting as acquisition specialists to directly penetrate a target market with intentional face-to-face encounters is irreplaceable by any other channel of marketing. A corporation now has a way to reach its target both directly and indirectly. The result is a continued recognition of its brand and identity, as well as a more tactical use of its investments.